Executive Leadership, Communication Specialist & Service-First

Stop Borrowing Other People’s Stories. Start Owning the Stage with Your Own.

  • The Premier Communication Coach for Brand Narrative & Culture Strategy.

    Most public speaking training fails because it relies on borrowed anecdotes. At StoryPower Academy, we use Attitude Engineering to help you find original stories that resonate. Master the communication skills needed to define your brand and transform your team’s culture. #StoryPowerAcademy

  • Master Executive Leadership & Public Speaking through Attitude Engineering.

    StoryPower Academy is the complete leadership development system for business leaders, speakers, pastors, and politicians. We align your thoughts, feelings, and language to build an authentic brand narrative and a high-performance organizational culture. Stop borrowing stories—start engineering your influence. #StoryPowerAcademy

  • Professional Media Training & Speech Coaching: Engineer Your Attitude for the Stage.

    Whether in our 1,100 sq. ft. multimedia studio or through online executive coaching, StoryPower Academy helps you master the language of leadership. We engineer the bridge between your internal narrative and your external brand culture so you can tell better stories, better. #StoryPowerAcademy

“We help leaders tell better stories better from the mirror to the media so they can increase their impact, influence and income through our 4 Step StoryPower Process.”

Stop Losing Your Audience Lead with StoryPower

Are common speaking fears holding you back?

  • Our proprietary StoryPower Process is designed to turn your personal experiences into high-impact professional tools

  • Never Forget Your Lines Again:

    You don’t need a script when you use your own life. We focus on authentic, original storytelling that sticks in your mind—and your audience's.

  • Identify Your Most Impactful Stories:

    Don't get overwhelmed by your past. We help you select, qualify, and craft the specific stories that will resonate most with your donors, clients, and team.

  • Speak with Authority, Not "Word Salad":

    Stop struggling for the right words. We teach you how to make every sentence count, eliminating fluff and delivering a clear, concise message.

  • Own the Room (Even When You’re Nervous):

    Eliminate the stuttering and stumbling caused by stage fright. By restoring your confidence as the expert, we empower you to deliver a flawless message to any audience.

  • Be Ready for Anything:

    Stop freezing up when put on the spot. The StoryPower Method equips you to pull stories from current events or recent experiences in minutes, giving you a "quiver" of ready-to-use content.

  • Save Hours on Speech Writing:

    Stop wasting time staring at a blank cursor. We help you categorize your stories into teachable frameworks, slashing the time you spend preparing for podcasts, trainings, and keynote speeches.

  • Real Results: From $31k to $300k

    One of our long-term clients (since 2012) struggled to condense her message, with her initial fundraising banquet grossing $31,000. After three months of coaching, her presentation became a clear, 27-minute masterpiece that raised $135,000. By continuing to refine her approach into "story segments," her most recent event raised over $300,000. That is the measurable ROI of a story told well.

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Student Reviews (on Google Reviews)

What others have said about J Loren Norris

GOOGLE REVIEWS

StoryPower Academy GOOGLE PAGE


J Loren Norris is the master at the art of story telling. Not only does he tell us how to tell better stories better, he teaches us how to find the why behind our stories. He takes what we think isn't much of a story and turns it into a beautuful masterpiece that goes beyond just connecting with the audience, it transforms lives. Thank you for pouring your heart and soul into us at the retreat and through your program.

Michele Mc Henry

I had the opportunity to coach with J Loren before my first on stage speaking event, and then he helped me evaluate it to make it better afterward. He is a master story teller! He has a way of pulling stories out of you, and helping you craft them in a way that engages the audience and takes them on a journey. He knows how to make small tweaks that create big shifts in messaging, and also motivating the audience for real change and transformation. I still refer to my notes and recordings as I desire to keep improving. J Loren is an expert, he over delivers on what he promises, and you will be amazed at how much you will improve when you work with him.

Jill Goote

J Loren is one of the best speakers and coaches I’ve worked with. Working hand in hand to craft my stories and my talk into an absolute masterpiece of IMPACT! You can’t go wrong and your missing out if you choose not to!

Devin Schubert

After working with J Loren Norris (Story Power Academy), I learned how to improve my verbal storytelling so people actually hear the message and go on the journey with me—rather than glazing over and not listening. Now, my story becomes an experience they can use to be transformed and move forward in their own life.

Michelle Evans

If you want to improve your communication skills effectively, I would hight recommend J Lorren Norris at StoryPower Academy.

Dr. Yi Song

As a professional speaker I know the importance of connecting with my audience. And I know the power of stories to build thay connection. When I came to the Story power Retreat I was struggling to take my personal stories and make them relatable for my audience in a deeper, more meaningful way. After the retreat, not only do I have a handful of stories I could start using in my presentations immediately, I have a framework for developing even more stories in the future.
 
In addition, the Iron Horse Inn where the retreat was held was warm, cozy and beautiful. And the meals we were served each day were both delicious amd nourishing. This was not your typical 'hotel food' experience. I felt like the food I ate fed my brain for the work amd my soul for the journey.
 
And last but by far not least, J Loren and Karin were incredible! Karin is a gentle and caring and made sure our experience was top notch. J Loren truly is a master of the story-telling craft. He was patient with my growth, and passionate about training me to lead the narrative.
 
While I learned a lot about storytelling, this event was about so much more. I grew as a person, as a leader and in my journey as a follower of Jesus. I met incredible people and gained the confidence I needed to step into the next level of my calling.
 
Thank You JLoren and Karin. I am forever grateful.

Natalie Lavelock




All Courses and Memberships

STORYPOWER ACADEMY IS COMPLETE LEADERSHIP DEVELOPMENT & PUBLIC SPEAKING TRAINING

Helping leaders and influencers tell better stories, better.


The StoryPower Masterclass is a comprehensive leadership and communication training program led by J Loren Norris. It focuses on helping leaders, speakers, and entrepreneurs "tell better stories better" by extracting and crafting authentic life experiences into impactful narratives. 


J. Loren Norris | Executive Speech Coach & Storytelling Specialist

J. Loren Norris began his speaking career at age 19 as a firefighter in the US Air Force, and he has since addressed audiences of up to 40,000 across the globe. As a Certified John Maxwell Leadership Speaker and recipient of the Presidential Lifetime Achievement Award, Loren specializes in "Attitude Engineering"—helping leaders shift workplace culture through the power of intentional storytelling.


Through StoryPower Academy, Loren empowers influencers to move past "word salad" and stage fright by building a "vault" of authentic, personal stories that drive measurable ROI. Whether coaching a non-profit to a 10x fundraising goal or helping a CEO lead through crisis, Loren’s mission is simple: Helping leaders and influencers tell better stories, better.

Instructors

J Loren Norris

Founder & Primary Instructor

"I began my speaking career at 19 by delivering fire safety speeches to elementary schools while serving in the US Air Force as a Fire Fighter. Since then, I have spoken for audiences in five nations face to face and dozens more virtually, helped entrepreneurs, government officials and Fortune 50 Corporations worldwide learn to lead difficult attitudes through #StoryPower and to tap into the power of their life experience to craft a vision and message with lasting impact.” J Loren Norris

Clients of Tell It Like It Is & J Loren Norris


Follow Leading Leaders Podcast

Not ready to invest in StoryPower Academy Courses yet? Here’s FREE content from J Loren Norris

Leading Leaders with J Loren Norris is a premier Executive Coaching and Leadership Training podcast. Designed for Professional Speakers, Pastors, and Politicians, we teach Communication Skills through the lens of Attitude Engineering. Move beyond recycled anecdotes to master Public Speaking and Brand Narrative with 100% integrity. Learn to align thoughts and feelings with language to transform Company Culture and Reputation Management. From stage to screen, tell better stories, better. Hosted by the 2021 President’s Lifetime Achievement Award recipient.
Leading Leaders Podcast with Host J Loren Norris Executive Leadership Coach and Public Speaking Coach

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Story Creation Mastery FREE WEBINAR

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