StoryPower Academy
Leadership & Communication Courses by J Loren Norris
18 Weeks of Transformational Training
All Courses
Learn to Tell Better Stories Better, control Attitudes, and Lead the Narratives in your community, company, and family. Includes StoryPower 6 Weeks, Attitude Hack 6 Weeks, and Lead the Narrative 6 Weeks
$3,997
6 Weeks Guided Course with Weekly Live Coaching - Begins January 2027
All Courses
Turn Your Life Experiences into Business Assets. Learn the StoryPower Method to bridge the gap between your expertise and your audience. Master the art of impactful storytelling to lead team attitudes and command the room with total confidence
$1,997
Starts Setember 29, 2026
All Courses
Attitude Hack: Leadership Skills To Maximize Your Influence In The Market Place. Transform your leadership through intentional attitude management. Discover how to influence culture, enhance relationships, and elevate your leadership impact.
$1,997
Are common speaking fears holding you back?
You don’t need a script when you use your own life. We focus on authentic, original storytelling that sticks in your mind—and your audience's.
Don't get overwhelmed by your past. We help you select, qualify, and craft the specific stories that will resonate most with your donors, clients, and team.
Stop struggling for the right words. We teach you how to make every sentence count, eliminating fluff and delivering a clear, concise message.
Eliminate the stuttering and stumbling caused by stage fright. By restoring your confidence as the expert, we empower you to deliver a flawless message to any audience.
Stop freezing up when put on the spot. The StoryPower Method equips you to pull stories from current events or recent experiences in minutes, giving you a "quiver" of ready-to-use content.
Stop wasting time staring at a blank cursor. We help you categorize your stories into teachable frameworks, slashing the time you spend preparing for podcasts, trainings, and keynote speeches.
One of our long-term clients (since 2012) struggled to condense her message, with her initial fundraising banquet grossing $31,000. After three months of coaching, her presentation became a clear, 27-minute masterpiece that raised $135,000. By continuing to refine her approach into "story segments," her most recent event raised over $300,000. That is the measurable ROI of a story told well.
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What others have said about J Loren Norris
GOOGLE REVIEWS
StoryPower Academy GOOGLE PAGE
J Loren Norris is the master at the art of story telling. Not only does he tell us how to tell better stories better, he teaches us how to find the why behind our stories. He takes what we think isn't much of a story and turns it into a beautuful masterpiece that goes beyond just connecting with the audience, it transforms lives. Thank you for pouring your heart and soul into us at the retreat and through your program.
Michele Mc Henry
I had the opportunity to coach with J Loren before my first on stage speaking event, and then he helped me evaluate it to make it better afterward. He is a master story teller! He has a way of pulling stories out of you, and helping you craft them in a way that engages the audience and takes them on a journey. He knows how to make small tweaks that create big shifts in messaging, and also motivating the audience for real change and transformation. I still refer to my notes and recordings as I desire to keep improving. J Loren is an expert, he over delivers on what he promises, and you will be amazed at how much you will improve when you work with him.
Jill Goote
J Loren is one of the best speakers and coaches I’ve worked with. Working hand in hand to craft my stories and my talk into an absolute masterpiece of IMPACT! You can’t go wrong and your missing out if you choose not to!
Devin Schubert
After working with J Loren Norris (Story Power Academy), I learned how to improve my verbal storytelling so people actually hear the message and go on the journey with me—rather than glazing over and not listening. Now, my story becomes an experience they can use to be transformed and move forward in their own life.
Michelle Evans
If you want to improve your communication skills effectively, I would hight recommend J Lorren Norris at StoryPower Academy.
Dr. Yi Song
As a professional speaker I know the importance of connecting with my audience. And I know the power of stories to build thay connection. When I came to the Story power Retreat I was struggling to take my personal stories and make them relatable for my audience in a deeper, more meaningful way. After the retreat, not only do I have a handful of stories I could start using in my presentations immediately, I have a framework for developing even more stories in the future.
In addition, the Iron Horse Inn where the retreat was held was warm, cozy and beautiful. And the meals we were served each day were both delicious amd nourishing. This was not your typical 'hotel food' experience. I felt like the food I ate fed my brain for the work amd my soul for the journey.
And last but by far not least, J Loren and Karin were incredible! Karin is a gentle and caring and made sure our experience was top notch. J Loren truly is a master of the story-telling craft. He was patient with my growth, and passionate about training me to lead the narrative.
While I learned a lot about storytelling, this event was about so much more. I grew as a person, as a leader and in my journey as a follower of Jesus. I met incredible people and gained the confidence I needed to step into the next level of my calling.
Thank You JLoren and Karin. I am forever grateful.Natalie Lavelock
All Courses
Attitude Hack: Leadership Skills To Maximize Your Influence In The Market Place. Transform your leadership through intentional attitude management. Discover how to influence culture, enhance relationships, and elevate your leadership impact.
$1,997
All Courses
Join our monthly group calls to enhance your storytelling skills, share experiences, and receive feedback to elevate your narrative craft.
Free
Embrace the 3 E's of Leadership: Encourage, Empower, and Equip. Let's ignite your bold influence and rewrite your daily scripts for lasting impact!
Free
All Courses
Learn to Tell Better Stories Better, control Attitudes, and Lead the Narratives in your community, company, and family. Includes StoryPower 6 Weeks, Attitude Hack 6 Weeks, and Lead the Narrative 6 Weeks
$3,997
All Courses
Learn to Tell Better Stories Better, control Attitudes, and Lead the Narratives in your community, company, and family. Includes StoryPower 6 Weeks, Attitude Hack 6 Weeks, and Lead the Narrative 6 Weeks
$3,997
All Courses
LEAD THE NARRATIVE • Narrative Synchronization: Align your family and personal, internal focus with the kingdom culture, and the mind of Christ. • Platform Dominance: Move from individual communication to wide-scale platform authority across media.
$1,997
All Courses
A Journey from Silence to Strength. This is a roadmap to help women find their voice. We aren't just seeking confidence; we are equipping with Boldness to share your story. What has silence Cost you? Online Workshop-includes live group coaching.
$397
All Courses
Turn Your Life Experiences into Business Assets. Learn the StoryPower Method to bridge the gap between your expertise and your audience. Master the art of impactful storytelling to lead team attitudes and command the room with total confidence
$1,997
All Courses
Attitude Hack: Leadership Skills To Maximize Your Influence In The Market Place. Transform your leadership through intentional attitude management. Discover how to influence culture, enhance relationships, and elevate your leadership impact.
$1,997
Book J Loren Norris for a dynamic day of Leadership Development, Attitude Engineering, and Communication Skills Training tailored to your team's unique needs!
$3,500
Join me for an immersive day of personalized coaching to refine your storytelling and messaging, paired with a full day of studio time to bring your vision to life!
$3,750
All Courses
Craft a powerful vision for your life by identifying core values and harnessing strengths. Transform your mindset and create a plan for success.
$113
Join me for a transformative LIVE EVENT JUNE 27-30 with J Loren Norris and StoryPower Academy! Discover how the StoryPower Process of story can enhance your leadership and communication skills, Develop a new Narrative within you and your team.
$7,995
“I will craft my life's story into an impactful message through dedicated coaching. Committing to every session, I aim to influence others and share my unique narrative with vigor.” Will you make THIS YOUR COMMITMENT? Sign Up Now to get started.
$997
This StoryPower MINI COURSE will give you tactical steps to utilize immediately to select better stories, craft memorable stories, connect with diverse audiences and lead the narrative toward incredible transformation for those you serve.
Free
Helping leaders and influencers tell better stories, better.

The StoryPower Masterclass is a comprehensive leadership and communication training program led by J Loren Norris. It focuses on helping leaders, speakers, and entrepreneurs "tell better stories better" by extracting and crafting authentic life experiences into impactful narratives.
J. Loren Norris | Executive Speech Coach & Storytelling Specialist
J. Loren Norris began his speaking career at age 19 as a firefighter in the US Air Force, and he has since addressed audiences of up to 40,000 across the globe. As a Certified John Maxwell Leadership Speaker and recipient of the Presidential Lifetime Achievement Award, Loren specializes in "Attitude Engineering"—helping leaders shift workplace culture through the power of intentional storytelling.
Through StoryPower Academy, Loren empowers influencers to move past "word salad" and stage fright by building a "vault" of authentic, personal stories that drive measurable ROI. Whether coaching a non-profit to a 10x fundraising goal or helping a CEO lead through crisis, Loren’s mission is simple: Helping leaders and influencers tell better stories, better.

Not ready to invest in StoryPower Academy Courses yet? Here’s FREE content from J Loren Norris
JUNE 7-10
Join me for a transformative LIVE EVENT JUNE 27-30 with J Loren Norris and StoryPower Academy! Discover how the StoryPower Process of story can enhance your leadership and communication skills, Develop a new Narrative within you and your team.
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