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The Premier Communication Coach for Brand Narrative & Culture Strategy.
Most public speaking training fails because it relies on borrowed anecdotes. At StoryPower Academy, we use Attitude Engineering to help you find original stories that resonate. Master the communication skills needed to define your brand and transform your team’s culture. #StoryPowerAcademy
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Master Executive Leadership & Public Speaking through Attitude Engineering.
StoryPower Academy is the complete leadership development system for business leaders, speakers, pastors, and politicians. We align your thoughts, feelings, and language to build an authentic brand narrative and a high-performance organizational culture. Stop borrowing stories—start engineering your influence. #StoryPowerAcademy
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Professional Media Training & Speech Coaching: Engineer Your Attitude for the Stage.
Whether in our 1,100 sq. ft. multimedia studio or through online executive coaching, StoryPower Academy helps you master the language of leadership. We engineer the bridge between your internal narrative and your external brand culture so you can tell better stories, better. #StoryPowerAcademy
STORYPOWER RETREAT
JUNE 7-10
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2026 StoryPower Academy RETREAT- LIVE 3 DAY EVENT - Granbury, Texas
CoachingJoin me for a transformative LIVE EVENT JUNE 7-10 presented by J Loren Norris and StoryPower Academy! Discover how the StoryPower Process of storytelling can enhance your leadership and communication skills, sparking change within you and your team.
Purchase
“We help leaders tell better stories better from the mirror to the media so they can increase their impact, influence and income through our 4 Step StoryPower Process.”
6 WEEKS GUIDED COACHING
BEGINS APRIL 21
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6 Weeks Done With You StoryPower Course
CourseTurn Your Life Experiences into Business Assets. Learn the StoryPower Method to bridge the gap between your expertise and your audience. Master the art of impactful storytelling to lead team attitudes and command the room with total confidence
Purchase$997
ATTITUDE HACK 6 WEEKS DONE WITH YOU
Starts June 9
Stop Losing Your Audience Lead with StoryPower
Are common speaking fears holding you back?
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Our proprietary StoryPower Process is designed to turn your personal experiences into high-impact professional tools
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Never Forget Your Lines Again:
You don’t need a script when you use your own life. We focus on authentic, original storytelling that sticks in your mind—and your audience's.
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Identify Your Most Impactful Stories:
Don't get overwhelmed by your past. We help you select, qualify, and craft the specific stories that will resonate most with your donors, clients, and team.
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Speak with Authority, Not "Word Salad":
Stop struggling for the right words. We teach you how to make every sentence count, eliminating fluff and delivering a clear, concise message.
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Own the Room (Even When You’re Nervous):
Eliminate the stuttering and stumbling caused by stage fright. By restoring your confidence as the expert, we empower you to deliver a flawless message to any audience.
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Be Ready for Anything:
Stop freezing up when put on the spot. The StoryPower Method equips you to pull stories from current events or recent experiences in minutes, giving you a "quiver" of ready-to-use content.
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Save Hours on Speech Writing:
Stop wasting time staring at a blank cursor. We help you categorize your stories into teachable frameworks, slashing the time you spend preparing for podcasts, trainings, and keynote speeches.
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Real Results: From $31k to $300k
One of our long-term clients (since 2012) struggled to condense her message, with her initial fundraising banquet grossing $31,000. After three months of coaching, her presentation became a clear, 27-minute masterpiece that raised $135,000. By continuing to refine her approach into "story segments," her most recent event raised over $300,000. That is the measurable ROI of a story told well.
Categories
NEW Courses Coming soon!
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Student Reviews (on Google Reviews)
What others have said about J Loren Norris
GOOGLE REVIEWS
StoryPower Academy GOOGLE PAGE
J Loren Norris is the master at the art of story telling. Not only does he tell us how to tell better stories better, he teaches us how to find the why behind our stories. He takes what we think isn't much of a story and turns it into a beautuful masterpiece that goes beyond just connecting with the audience, it transforms lives. Thank you for pouring your heart and soul into us at the retreat and through your program.
Michele Mc Henry
I had the opportunity to coach with J Loren before my first on stage speaking event, and then he helped me evaluate it to make it better afterward. He is a master story teller! He has a way of pulling stories out of you, and helping you craft them in a way that engages the audience and takes them on a journey. He knows how to make small tweaks that create big shifts in messaging, and also motivating the audience for real change and transformation. I still refer to my notes and recordings as I desire to keep improving. J Loren is an expert, he over delivers on what he promises, and you will be amazed at how much you will improve when you work with him.
Jill Goote
J Loren is one of the best speakers and coaches I’ve worked with. Working hand in hand to craft my stories and my talk into an absolute masterpiece of IMPACT! You can’t go wrong and your missing out if you choose not to!
Devin Schubert
After working with J Loren Norris (Story Power Academy), I learned how to improve my verbal storytelling so people actually hear the message and go on the journey with me—rather than glazing over and not listening. Now, my story becomes an experience they can use to be transformed and move forward in their own life.
Michelle Evans
If you want to improve your communication skills effectively, I would hight recommend J Lorren Norris at StoryPower Academy.
Dr. Yi Song
As a professional speaker I know the importance of connecting with my audience. And I know the power of stories to build thay connection. When I came to the Story power Retreat I was struggling to take my personal stories and make them relatable for my audience in a deeper, more meaningful way. After the retreat, not only do I have a handful of stories I could start using in my presentations immediately, I have a framework for developing even more stories in the future.
In addition, the Iron Horse Inn where the retreat was held was warm, cozy and beautiful. And the meals we were served each day were both delicious amd nourishing. This was not your typical 'hotel food' experience. I felt like the food I ate fed my brain for the work amd my soul for the journey.
And last but by far not least, J Loren and Karin were incredible! Karin is a gentle and caring and made sure our experience was top notch. J Loren truly is a master of the story-telling craft. He was patient with my growth, and passionate about training me to lead the narrative.
While I learned a lot about storytelling, this event was about so much more. I grew as a person, as a leader and in my journey as a follower of Jesus. I met incredible people and gained the confidence I needed to step into the next level of my calling.
Thank You JLoren and Karin. I am forever grateful.Natalie Lavelock
All Courses and Memberships
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All Courses
Attitude Hack Done With You Course
CourseAttitude Hack: Leadership Skills To Maximize Your Influence In The Market Place. Transform your leadership through intentional attitude management. Discover how to influence culture, enhance relationships, and elevate your leadership impact.
$997
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All Courses
6 Weeks Done With You StoryPower Course
CourseTurn Your Life Experiences into Business Assets. Learn the StoryPower Method to bridge the gap between your expertise and your audience. Master the art of impactful storytelling to lead team attitudes and command the room with total confidence
$997
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Transformative Leadership Training Day with J Loren Norris
CoachingBook J Loren Norris for a dynamic day of Leadership Development, Attitude Engineering, and Communication Skills Training tailored to your team's unique needs!
$3,500
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Perfect & Present Your Story: 1:1 Coaching & Studio Production
CoachingJoin me for an immersive day of personalized coaching to refine your storytelling and messaging, paired with a full day of studio time to bring your vision to life!
$2,750
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All Courses
Build an Insuperable Vision
CourseCraft a powerful vision for your life by identifying core values and harnessing strengths. Transform your mindset and create a plan for success.
$113
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2026 StoryPower Academy RETREAT- LIVE 3 DAY EVENT - Granbury, Texas
CoachingJoin me for a transformative LIVE EVENT JUNE 7-10 presented by J Loren Norris and StoryPower Academy! Discover how the StoryPower Process of storytelling can enhance your leadership and communication skills, sparking change within you and your team.
$2,997
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StoryPower 1:1 Coaching - Single 3 Hour Session
Coaching“I will craft my life's story into an impactful message through dedicated coaching. Committing to every session, I aim to influence others and share my unique narrative with vigor.” Will you make THIS YOUR COMMITMENT? Sign Up Now to get started.
$997
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StoryPower Journal (Starter Kit)
Digital downloadStoryPower Academy will give you the courage and confidence you need to transform lives! "Your story of winning transformation is the ultimate leadership tool. You have lived it. You have learned it. The world needs you to share it." J Loren Norri
Free
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All Courses, Communication
StoryPower Academy Community
CommunityJoin this alternative to Facebook, X, Instagram etc to connect and chat with other StoryPower Leadership & Communication Academy students and members. Please encourage each other along this journey.
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All Courses, Communication
StoryPower Academy Elite Speakers
BundleOPEN TO 10 Elite Speakers per year. - Basic and Mastermind access Plus more courses - 1 Elite Speaker Group Zoom/ mo - 1 Weekly 1:1 Coaching Call FOR 50 WEEKS - $2,000 VOUCHER toward StoryPower Academy Retreat Live - Stage opportunities & MORE
$2,550 / month
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All Courses, Communication
StoryPower Academy Mastermind
Bundle1 Year done with you Program, 5 courses, Monthly Group Coaching Call. Plus all of the resources of the Basic Program. Bonus special pricing on upcoming Live events.
$997 / month
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All Courses, Communication
StoryPower Academy Basic
BundleIncludes access to Learn to Roar video training course, one group coaching call per month and StoryPower MasterClass Online Course.
$197 / month
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All Courses
Learn to ROAR Communication
CourseJ Loren Norris demonstrates how story telling has a direct relationship to public speaking and is also a preparatory method for speech writing and rehearsing.
$47
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All Courses
Your Identity is found in Your Story
CourseYour brand isn't a logo, and your leadership isn't a title. Both are rooted in the story you tell about who you are. This course from StoryPower Academy helps you uncover the "why" behind your "what."
Free
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All Courses, Leadership Development
Those Who Have Ears Keep Their Sunglasses Longer
CourseUncover the art of truly listening in spiritual discussions, overcoming accusations, and fostering genuine connections through faith.
$27
STORYPOWER ACADEMY IS COMPLETE LEADERSHIP DEVELOPMENT & PUBLIC SPEAKING TRAINING
Helping leaders and influencers tell better stories, better.

The StoryPower Masterclass is a comprehensive leadership and communication training program led by J Loren Norris. It focuses on helping leaders, speakers, and entrepreneurs "tell better stories better" by extracting and crafting authentic life experiences into impactful narratives.
J. Loren Norris | Executive Speech Coach & Storytelling Specialist
J. Loren Norris began his speaking career at age 19 as a firefighter in the US Air Force, and he has since addressed audiences of up to 40,000 across the globe. As a Certified John Maxwell Leadership Speaker and recipient of the Presidential Lifetime Achievement Award, Loren specializes in "Attitude Engineering"—helping leaders shift workplace culture through the power of intentional storytelling.
Through StoryPower Academy, Loren empowers influencers to move past "word salad" and stage fright by building a "vault" of authentic, personal stories that drive measurable ROI. Whether coaching a non-profit to a 10x fundraising goal or helping a CEO lead through crisis, Loren’s mission is simple: Helping leaders and influencers tell better stories, better.
Instructors
J Loren Norris
Founder & Primary Instructor
[email protected]Clients of Tell It Like It Is & J Loren Norris

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